So while everything else is shaking in my life, something interesting happened in the work space. I landed my first design job. With zero design credibility but gallons of intent.
The job is to create content for a furniture renting startup. It started off as an assignment to write content for their website, but I opted to do a few sections graphically. Thankfully the client loved the idea and asked me to do more.
This is my first job around graphic designing and I’m loving it so far. While I am a huge fan of the written word, I really enjoy communicating with images. I’m a visual thinker and not a textual one. When you tell me about a beautiful sunset, I immediately draw a picture in mind, and when you share an intimate detail about your life… I can never look at you the same way again.
And this ability has given me another language to tell a story.
Even while I was interning at FCB Ulka as a copywriter way back in 2003, I used to go visual first and write the lines as my art partner would whip up a ‘creative’. I remember doing a print ad for a DTH provider where they were offering more channels than the other guys and I drew a remote control with a few buttons missing and copy that said “Missing your favourite channels?”. Sounds cheesy, but had great impact (and worked well for the brand) so I was pretty proud of myself.
Now I have to admit that I’m not brilliant at the execution part of this and have loads to learn when it comes to the tools, but the fact is that I really enjoy it and can spend a lot of time doodling away on Photoshop and the kind.
So for this specific project, where the brief was very open ended and the content mundane, I really wanted to use something other than letters and drew up spunky infographics that kind of did the trick and also got me more work.
Earlier, I was unsure of my abilities in this space and doing a decent job here has strengthened my confidence and created the desire to learn more in this space.
I think I’ll be talking more about this here.