When I was in my last organisation, I organised several agency pitches. We would pit together the top creative and planning minds from across several agencies and measure them on capability, resourcing, ‘out-of-the-box thinking’ and of course pricing.
Being an MBA, I’d been hardwired to draw up matrices and bubble charts to gauge them and identify the one that would be the best fit for the job.
So I drew one up for myself. Analysing my offerings vs. the millions others who call this city home and rating each out of 5.
So while this exercise may feel like just another chart whipped up by a B-school grad when they have nothing better to say, I swear it’s kind of helped me to think more clearly about this (or simply the fact that after a decade in a corporate, I can’t process simple facts unless they appear in a PPT/Chart form).
So, the conclusion was that while I personally have a very high opinion of myself and think I’m pretty decent in terms of creative thinking, I score low-ish on creative execution (skills under development), I have practically zero resources apart from my own brains and time, but I will give extremely competitive pricing! Hmm.
Now. This pretty much knocks me out of the race for most large scale creative ventures, but, (and heres the silver lining) it makes me a very decent and attractive fit for a lot of individuals and small-medium businesses. I could do a mean ad campaign for a home-baker or a phenomenal photoshoot for a bootstrapped start-up.
There are so many entrepreneurs out there and while they are all struggling to make it on their own, they’re leaning on each other to make it happen. In close to a decade working in a fairly close knit organisation, I barely saw this camaraderie three times.
And here in Mumbai, one of the biggest such communities I’ve come across is the womenfolk. Selling everything from blouses to cakes and providing services like beauty and health, women in Mumbai are the definition of enterprising. And they’re all looking for great ideas and doers to make it slightly bigger (Start selling in Andheri West apart from Andheri East!).
And these one-woman businesses are just the kind who would look out for AND appreciate the skill set I have to offer.
So here’s a thought. Instead of aimlessly creating a portfolio of abstract writings and photographs, I’m going to create a portfolio tailored to the needs of the Mompreneurs of Mumbai or the Mum-preneurs.
I hope to reach out to a few through social media and get started. Will help me build a network, allow me to establish my credibility and expose me to some fantastic, inspirational women out there.
What do you think?