I’ve been in marketing for all of my career and as the rest from this community will know , prepping for a pre-production meeting before any shoot is a major event for us.
It is one of those exciting things to do amidst artwork approvals and sales updates and has most of us racing off to secure the best seats in the meeting room.
For those not aware about this glamorous meeting, it’s the discussion where agency , client and production houses sit together and thrash out every element of an ad film or still shoot. Starting from the locations, to the color scheme of the models saree. And finally washing it all down with audition tapes of prospective actors or models.
It’s super fun. This along with actually going to shoots and posing with celebrities is one of the most fascinating parts of a marketers job. One of the few times where your work has major impact beyond the organisation. Its no surprise that most brand guys will subtly try to show off the campaigns they’ve worked on with lines like – ‘So you know, we were 3 drinks down and then I said , ek todu idea hai’! and next thing i knew, we were all over Cannes’. Even others who’re not as brilliant get away with – ‘They had shown a crappy model, but I recommended this one’, or even ‘I chose that table cover, see how it fits in with the brand essence’
Aaah.. How much control we think we have over things in life.
But on a serious note, its a great process and tries and nail down everything before the shoot so that are no misses. So, before my own product shoot, I decided to do my own PPM – decide on reference shots, make a list of props etc.
I went on to Instagram and Flickr to get some ideas and was bowled over by the sheer talent so many people have. So many people are already doing what I want to do and kicking ass at it. Feels like trying to win a losing battle, but I think its too early to give up just yet.
And while I was browsing, I drifted to some food blogs, which I do not just to check out interesting recipes but also salivate at some gorgeous food shots. Some of the most inspirational work I saw came from Sinfully Spicy, Playful cooking, Passionate about Baking and Soma Rathore. Please please visit these blogs and follow them on Flickr to learn carts full about lighting, composition and food styling.
I also revisited a few videos on shooting on white backgrounds (that’s what I need to do) and playing with lights. And of course how to photoshop stuff in and out of images. I’d studied a little bit of this during graduation when I was majoring in mass communication, but its like whatever I learnt during those 3 years has been totally wiped off my memory. Well, time to learn again. Have loaded the car with tripod, props and products, re-confirmed tomorrows shoot with the studio (RandomCaptures) and mentally checked off the list. Let’s hope I don’t screw it up entirely.