It’s tough to start from nowhere all of a sudden and I feel lost. And there is no GPS. It’s a little scary. So I’m using the yesteryear tactic of actually asking people for directions.
And it seems to be working.
Friends, colleagues, agencies and relatives have all been incredibly supportive in sharing advice, words of caution, contacts, and more advice.
I’m so grateful for all the contacts.
Now since I don’t know what to do specifically .. just know the larger area of interest, (let’s face it, the brief is pretty vague) I’ve been getting references of people from across the spectrum.
From tech start-ups, to NGOs, product designers to digital marketing experts, food bloggers to professional photographers.
And I’m talking to them all! The thing I’ve realized very clearly after talking to most of them is that if you ask nicely and show a willingness to learn/work, almost everyone wants to help you out.
One of the start-ups I had been connected with reached out to me a few days back and saw some of my sample writing. They are keen to sign me on for developing app content for their travel start-up and since I’m just looking for a starting point, I’ve jumped on the wagon!
My first professional assignment may just be on the way!
As I sent out my first set of articles to them, I remembered every piece of copy I had criticized over the last 8 years as a ‘client’! In college I had interned with an advertising agency as a copy writer for a few months. I loved getting my hands on the brief, the wait for that juicy creative idea, the first read-out to the senior copy guy, the applaud and the final visuals that gave company to the words you’d just written.
Wanted to do it forever but the long hours and slow growth put me off a bit (not entirely sure I did the right thing now). So, I decided to study more, but as I’ve said before, I was very fickle. I gave entrance exams for both MBA as well as NID.
Surprisingly, I cleared the NID written test. I’d never imagined my brain could answer the laterally challenging questions of that test and I felt pretty great. I also got through some pretty decent MBA colleges even though my maths was highly questionable (still is! What’s 4*28?)
So there. Perfectly disastrous situation for a muddle brain like me, so I won’t give any points for guessing where I went.
I chose MBA to ‘guarantee’ stability, since I could do creative stuff anytime!
Well, 8 years later, that anytime has finally arrived and I’ve kicked stability in the face to find my calling.
I’ve never really been a client, always been the creative (in my head atleast) and I dislike agency bashers for this very reason. I think it takes guts to express your creative point of view and show it to an MBA (most of whom have great business acumen but absolutely zilch creative thinking) and expect appreciation.
And I’ve done exactly that today. Wrote down copy and sent it to an MBA.
Haven’t heard from him yet (nervously cracking knuckles).
Hope the first shout out doesn’t go unheard.